Designing inclusive public transport and public places with the women of Alli Serona Collective

Designing inclusive public transport and public places with the women of Alli Serona Collective

Partners

Alli Serona Collective, Purpose Climate Labs, APSA, Aravani Art Project, Slum Jagattu

Alli Serona Collective, Purpose Climate Labs, APSA, Aravani Art Project, Slum Jagattu

Alli Serona Collective, Purpose Climate Labs, APSA, Aravani Art Project, Slum Jagattu

Partners

Stakeholders

BBMP, BMTC

BBMP, BMTC

BBMP, BMTC

Stakeholders

About

The Alli Serona Collective’s aim is to create inclusive cities. A big part of this vision is ensuring easy access to mobility for all, especially women and children. However, in Bengaluru, women continue to struggle with limited access to public transport. This is a complex problem involving multiple stakeholders, and the Alli Serona Collective didn’t know where to begin.

We partnered with the collective to lead a two-year project that started with an analog walking audit of the neighbourhood and nearby bus stops. Together, we identified key interventions and proposed eight new bus routes in the city that would connect low-income communities to more opportunities. By leveraging social media, traditional media, and persistent stakeholder engagement, we turned advocacy into action.

The result: two new bus routes were introduced by the BMTC in 2024, giving over 3,000 people better access to public transport! Further, 300 women from low-income neighbourhoods gained the vocabulary and agency to address urban challenges themselves, empowering the community to shape its own future.

The Alli Serona Collective’s aim is to create inclusive cities. A big part of this vision is ensuring easy access to mobility for all, especially women and children. However, in Bengaluru, women continue to struggle with limited access to public transport. This is a complex problem involving multiple stakeholders, and the Alli Serona Collective didn’t know where to begin.


We partnered with the collective to lead a two-year project that started with an analog walking audit of the neighbourhood and nearby bus stops. Together, we identified key interventions and proposed eight new bus routes in the city that would connect low-income communities to more opportunities. By leveraging social media, traditional media, and persistent stakeholder engagement, we turned advocacy into action.


The result: two new bus routes were introduced by the BMTC in 2024, giving over 3,000 people better access to public transport! Further, 300 women from low-income neighbourhoods gained the vocabulary and agency to address urban challenges themselves, empowering the community to shape its own future.

The Alli Serona Collective’s aim is to create inclusive cities. A big part of this vision is ensuring easy access to mobility for all, especially women and children. However, in Bengaluru, women continue to struggle with limited access to public transport. This is a complex problem involving multiple stakeholders, and the Alli Serona Collective didn’t know where to begin.


We partnered with the collective to lead a two-year project that started with an analog walking audit of the neighbourhood and nearby bus stops. Together, we identified key interventions and proposed eight new bus routes in the city that would connect low-income communities to more opportunities. By leveraging social media, traditional media, and persistent stakeholder engagement, we turned advocacy into action.


The result: two new bus routes were introduced by the BMTC in 2024, giving over 3,000 people better access to public transport! Further, 300 women from low-income neighbourhoods gained the vocabulary and agency to address urban challenges themselves, empowering the community to shape its own future.

About

Scope of Work

Scope of Work

Campaign Design

Campaign Design

Workshop and Execution

Workshop and Execution

Graphic Design

Graphic Design

Video Production

Video Production

Duration

Duration

2 years

2 years

Project Type

Project Type

Design Thinking, Community Audit

Design Thinking, Community Audit

Neighbourhood audit to assess walkability and bus stops.

Neighbourhood audit to assess walkability and bus stops.

Result
Result

Revival of a bus route; empowering over 500 women from low income communities with knowledge, skills, and capacity for change.

Revival of a bus route; empowering over 500 women from low income communities with knowledge, skills, and capacity for change.

Credits
Creative Director
Creative Director

Pravar Chaudhary

Pravar Chaudhary

Assistant Director, Workshop Lead
Assistant Director, Workshop Lead

Puneet Sachdev

Puneet Sachdev

Graphic Design and Photography
Graphic Design and Photography

Inza S

Inza S

Up next

Up next

Supercharge
your best work

Supercharge
your best work

Supercharge
your best work

#46, Cobalt,
6th Floor,
Church Street,
Bengaluru - 560001
Created with love by Metropolitan © 2025
#46, Cobalt,
6th Floor,
Church Street,
Bengaluru - 560001
Created with love by Metropolitan © 2025
#46, Cobalt,
6th Floor,
Church Street,
Bengaluru - 560001
Created with love by Metropolitan © 2025