GRS Fantasy Park’s core tenet in its 25 years of operation has been to create joy. However, growing footfall and operational challenges at the entry gate and ticketing areas were creating bottlenecks. Overcrowding, pedestrian-vehicular conflicts, long wait times, and unclear navigation led to an unpleasant experience for guests on busy days, while operations struggled to keep up.

To address this, we facilitated a 5-day design sprint using design thinking principles. Through tactical urbanism prototypes, we reimagined the entry experience—transforming the parking space outside the entry gate into a plaza. We replaced 10,000 sq. ft. of parking with seating and waiting areas for people. We implemented a road diet to streamline vehicle paths and reclaim even more safe space for pedestrians.

Our interventions improved visitor experience and realigned GRS Fantasy Park’s operations with its long-term goals. By uniting departments through collaborative problem-solving and delivering guest-centric solutions, we turned a complex challenge into a win for the park, its staff, and its guests.